
Marketing
BSc (Hons)
- Typical offer for 2025
- Duration
- UCAS code
- Start date
- Location
Suitable for applications.
My placement year has been a great experience and has helped determine my future career path. I would definitely recommend doing a placement year to anybody.
Placement Year
This 4-year programme offers you the opportunity to take up a placement year working in business in your third year.
Placements are real, paid jobs in a wide variety of organisations in the private, public and not-for-profit sectors and offer you an invaluable opportunity to experience first-hand how business and management concepts are applied in practice, and to give you direct exposure to real issues in the workplace. It can also be done abroad.
The placement year is a vital part of your learning and will add significantly to your personal development, self-confidence, planning, communication and business acumen skills. Evidence suggests that students participating in work placements attain higher degree classifications and improved graduate employment prospects. You will be responsible for finding a placement opportunity; you will be fully supported by our dedicated work placements team who will advertise potential work placements, help you with applications, CV writing, interview techniques and in preparing for your time at work.
In a competitive graduate market, valuable experience and employability skills gained from a year’s work placement will differentiate you from the thousands of other graduates seeking work.
We find that students return from their placement year with their confidence and personal skills enhanced and ready to implement their focused plan for the future.
The School of Management has an excellent network of organisations that offer placements including:
- IBM
- Vauxhall
- NHS
- GE Money
- Arris (formerly PACE)
- Enterprise Rent A Car
- Cummins
- Peugeot
Together we ensure your placement is appropriately challenging and that you can make a real and positive impact on the business.
Teaching, learning and assessment
For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, workshops, computerised simulations, virtual learning environment activities and live business projects.
Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of examinations, essays, group work and presentations will be used in assessment of your work.

Study abroad
A study abroad year is a fantastic opportunity to broaden your horizons, build connections with people from different backgrounds and cultures, and strengthen your skills and experience to make you stand out in the job market.
We have opportunities for students to study, work or volunteer in more than 150 countries across the world and will support you every step of the way.
Study support
In our classrooms, we are actively using different online educational web-based simulations. Online simulations are recognised as an innovative and effective problem-based learning tool that allows the active participation of students as value creators, ensuring the application of strategic marketing and data analytics in a simulated business world scenario. This provides an unparalleled opportunity for students to apply their learning to practice.
One example of this is DigiMark2Win, which takes students through a 6-8 week simulation where they act as a Senior Marketing Professional for a leading digital music company. Each simulation game allows five teams each representing a unique digital music company to compete against each other to develop a successful strategy and ultimately, make the most profit in the final period. Throughout the simulation, students are given the chance to practice and develop their digital marketing skills, while gaining a thorough understanding of marketing management, consumer behaviour and strategy development in a digital age.
Research
Terms and conditions of study
The University has a set of terms and conditions for all students accepting an offer to study on a course here at Bradford. This is called The Student Contract. This document sets out the Terms and Conditions which apply when you accept an offer of a place on a programme of study at the University of Bradford.
View our Student Contract for further details.
Transparency statement
Information about this programme and its modules has been published in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publication, but changes may occur given the interval between publishing and commencement of teaching. Any change which impacts the terms and conditions of an applicant’s offer will be communicated to them.