Digital and Strategic Marketing
MSc
- Duration
- Start date
- Location
Suitable for applications.
Overview
The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.
You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.
The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.
The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.
Professional accreditation
We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
The University of Bradford has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
The case study module has given me insight into the practical application of my marketing skills and techniques, and how to incorporate them into real-life business projects.
Teaching, learning and assessment
The programme is summatively assessed by a mixture of written examinations, assessed coursework, case studies, group projects, simulation and multimedia presentations.
Assessment is integrated with learning and teaching to support and demonstrate achievement of the learning outcomes for individual modules and the programme as a whole. Emphasis is placed on the feedback function of formative assessment as part of the learning, teaching and assessment strategy as a whole.
Career prospects
This programme will enable you to pursue careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation, applying the highest professional standards.
The programme will also prepare you for further study or an academic career in marketing.
Career support
The University is committed to helping students develop and enhance employability and this is an integral part of many programmes. Specialist support is available throughout the course from Career and Employability Services including help to find part-time work while studying, placements, vacation work and graduate vacancies. Students are encouraged to access this support at an early stage and to use the extensive resources on the Careers website.
Discussing options with specialist advisers helps to clarify plans through exploring options and refining skills of job-hunting. In most of our programmes, there is direct input by Career Development Advisers into the curriculum or through specially arranged workshops.
AWS Academy program from Amazon Web Services (AWS)
The School of Management has joined the prestigious worldwide AWS Academy program from Amazon Web Services (AWS). All students will be given an opportunity to enhance their employability skills, helping to make them ready for the world of work.
AWS Academy is a global program that provides educational institutions with access to cloud computing content to support student learning in a competitive digital workplace. As a member of the AWS Academy, the University of Bradford will help students become proficient and certified in the use of AWS technologies and ready to join the dynamic cloud IT workforce.
All learners will have the opportunity to seek professional certification with the skills gained through AWS Academy content, delivered by University staff that are AWS Academy accredited.
Career Booster
During your time studying at the Faculty of Management, Law and Social Sciences, you will have the opportunity to take part in our distinctive career booster programme throughout the duration of your course. The programme is designed to equip you with the necessary skills and graduate attributes to be job-ready when seeking employment with leading innovative organisations. The Career Booster Programme (PDF, 2.8 MB) offers you the opportunity to gain certificates in:
- The European Computer Driving License (ECDL) - the benchmark for digital literacy
- Sage 50 Accounting and Sage 50 Payroll - training that will allow you to develop leading accounting and payroll software skills
- Project Manager Professional certificates - giving you the edge when seeking to become a Certified Project Manager
- Big Data analysis and reporting skills - using Software and Services (SAS) that will lead to certification.
In addition, the programme will also include activities to promote teamwork, confidence, communication and many other skills sought by employers.
Developing a portfolio of Continuing Professional Development (CPD) Certificates will demonstrate to employers that you are not only ambitious but also take responsibility for your own professional development.
Certified Associate in Project Management (CAPM)
Students registered for postgraduate degrees in the School of Management (SoM) during the 2020/21 academic year will be encouraged to register with the Project Management Institute (PMI) and become a Certified Associate in Project Management (CAPM). The PMI is the world's leading association for those who consider that project, programme or portfolio management as their profession or for those who see developing skills in this area as being an important additional professional qualification.
The school will help support students prepare for this exam through the one-week short course programme which will be delivered in Semester 2. This will be followed by a one-week CAPM revision session to help students prepare for the exam.
Any of the School’s MSc students at the beginning of the academic year at Bradford can register as an individual member of the PMI. This will give students access to a range of learning materials on the PMI website. Towards the end of the taught MSc programme at the School of Management, students will be supported to register for the PMI’s CAPM exam which is a three-hour multiple-choice assessment.
Regardless of your career stage, the Certified Associate in Project Management is an asset that will distinguish you in the job market and enhance credibility and effectiveness working on projects or with project teams. Further information on the benefits of becoming a member of the PMI and a Certified Associate in Project Management can be found on the Project Management Institute (PMI) website.
Study abroad
A study abroad year is a fantastic opportunity to broaden your horizons, build connections with people from different backgrounds and cultures, and strengthen your skills and experience to make you stand out in the job market.
We have opportunities for students to study, work or volunteer in more than 150 countries across the world and will support you every step of the way.
Study support
You'll be allocated a Personal Academic Tutor, who will provide you with personal guidance and support.
Module leaders and tutors are accessible, providing office hours and appointments in order to support your learning beyond class contact.
The Effective Learning Service (ELS) is a dedicated facility within the Faculty of Management, Law and Social Sciences, established to support our students to maximise their academic learning (e.g assignments and examinations), as well as help overseas students adapt quickly to UK academic requirements.
The ELS provides a huge range of services, including various workshops run during term time, 1-1 consultations and vast printed and online resources to cater for every possible development area.
These are in addition to the wide range of student support that is offered by the University of Bradford at the City Campus.
Research
The strong research culture of the School of Management faculty informs the teaching and learning of our students.
Our extensive industry networks provide the avenue for application of this knowledge.
Terms and conditions of study
The University has a set of terms and conditions for all students accepting an offer to study on a course here at Bradford. This is called The Student Contract. This document sets out the Terms and Conditions which apply when you accept an offer of a place on a programme of study at the University of Bradford.
View our Student Contract for further details.
Transparency statement
Information about this programme and its modules has been published in advance of the academic year to which it applies. Every effort has been made to ensure that the information is accurate at the time of publication, but changes may occur given the interval between publishing and commencement of teaching. Any change which impacts the terms and conditions of an applicant’s offer will be communicated to them.